Mar 13
27
“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld , Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York. Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights . Mobile has certainly changed the way people find, consume and engage with information.
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Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY