Report: Google Working On New “Interactive Video Ads”

The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho: Google Chief Executive Eric Schmidt championed “interactive *** Read the full post by clicking on the headline above ***

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Report: Google Working On New “Interactive Video Ads”

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Report: Google Working On New “Interactive Video Ads”

The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho: Google Chief Executive Eric Schmidt championed “interactive *** Read the full post by clicking on the headline above ***

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Report: Google Working On New “Interactive Video Ads”

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