May 14
6
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile… Please visit Search Engine Land for the full article
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Research: 56 Pct. Of “On The Go” Searches Have Local Intent