Feb 12
13

Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion.

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Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

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