Sep 13
11
The last Earned track session of the day, The Future of Local Search: 5 Layers of Local, with presenters Howard Lerman, CEO & Co-Founder, Yext, and Gregg Stewart, President, North America, Geary LSF. The main components of local search listings are commonly known as NAP: name, address, phone. However, local has also grown to include ratings and reviews, photos, menus, […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
Excerpt from:
SEJ at SES San Francisco: The Future of Local Search Session Recap by @wonderwall7