Jan 17
9
Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014, eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago and after some extensive Googling, some Duck Duck Go-ing, and some slight Bing-ing, I couldn’t find any reputable site releasing similar, more recent, reports
Link:
SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention