Google announced today they’re going to take a step toward user privacy by hiding keywords used by searchers signed into their Google accounts.  We’ll leave the discussion regarding their real reason for doing so for another day or someone else to blog about. Me, I’m going to talk about what I think this means for the industry and why I think so many people that are freaking out over this change are missing the bigger opportunity here. Okay so – people are crying foul on this change to Google Analytics .  They’re saying they need keyword data in GA, because they tie those keywords to conversions – the more conversions that come from a specific keyword, the more important that phrase is.

Excerpt from:
SEO Under Attack – The Google Analytics Keyword Data Apocalypse

Tags: search analytics, SEO, spotlight

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