Dec 23
11
There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? The answers to these questions are multifaceted, but they are not difficult to understand. Let’s explore the push and pull between SEO vs
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SEO vs. Google Ads: Where Should Marketers Invest?