BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco.  BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. In his book, “ Mobile Persuasion ,” BJ proposes the theory that the mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet

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SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior

Tags: bj fogg, marketing pr conferences, online marketing, persuasive technology, search engine strategies, SEO, sociology, stanford university

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