Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

Recently I’ve been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are “known” and taking inventory of digital assets and the overall experience across their owned, earned, paid and shared media. This exercise has reinforced to me that digital marketing agencies like ours are going to be busy for years to come.

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Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

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