May 13
6
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may..
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Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Tags: demand side platforms, device targeting, google display network, location data, programmatic display, query-level data, real-time bidding, search advertising, time-of-day, time-of-year
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Posted in SEO by admin