Nov 10
25
Accusations of kickbacks from the estimated $1 billion ad spend Publicis sends Google were reported by TechCrunch earlier today. The spends come through demand side platforms – an emerging digital technology whose features “include advanced and accurate audience targeting capabilities, easy-to-use inventory control and bidding dashboards, and the ability to set frequency caps on the ads being served,” ClickZ explained .
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TechCrunch Claims of Google Kickbacks to Publicis Are "Crock of …": SVP of Publicis Co.