Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast

Posted by randfish SEOmoz.org had 13.8mm visits from 6.25mm unique visitors last year (2011). Those numbers are pretty exciting, but what's not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites. These sites report massively lower and wrongly trending data – and SEOmoz isn't alone in experiencing this frustration.

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Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast

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