The team at TopRank Online Marketing would like to wish our online community a very merry holiday season.  I for one get very nostalgic around the holidays and count down the days (starting in October) until I get to gather with family and friends to share a meal and make new memories. For many families, part of the holiday tradition includes singing carols and watching Christmas movies from their childhood.  There is one song in particular that gets stuck in my head every holiday season is The Twelve Days of Christmas.  For a fun spin on a classic we bring you some of our favorite tips for the 12 Days of Social Media, Content Marketing & SEO. On the __ day of Christmas my true love gave to me… Days 1-6: Social Media Marketing A Partridge in a Pear Tree: Know Your Customers The first step in creating a successful social media strategy takes some research.  Understanding who your best (and worst) customers are and what issues are most important to them will lend themselves to a successful social strategy.  Start by utilizing your existing customers to: Run surveys to identify their pain points Ask essential questions during regularly scheduled meetings 2 Turtle Doves: Always Be Engaging Setting up a social media profile and expecting to immediately generate results is an unrealistic approach to social media marketing.  Identifying and reaching out to prospects, influencers, and current customers on a regular basis will begin setting the groundwork for an engaging social strategy.

Originally posted here:
The 12 Days of Social Media & Content Marketing

Tags: 12 days of christmas, content marketing, online marketing, SEO, social media, social media strategy

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