One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them.  Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years and hundreds of updates, they remain one of Google’s most valued ranking signals .  It’s little wonder that link building has been a crucial element of SEO ever since. By taking the following steps to develop your SEO link building strategy, you can put together a plan to grow your website’s authority and drive valuable referral traffic from key sources

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The 6 Fundamentals of an SEO Link Building Strategy

Tags: search marketing, SEO

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