Mar 23
29
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend now relies on zero-party data . And, if used correctly, it will become the most powerful source of buyer information
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The Difference Between Zero-Party, First-Party & Third-Party Data