Google Analytics is rolling out dashboards where you can create your own custom dashboards using Google Analytics data.
Google Analytics seems to have another bug, this time with data missing from the main charts. September 1, 2026 data is showing zero traffic to websites; I believe this is across every Google Analytics install.
Google Analytics seems to have had an outage starting at about 4 am ET this morning. The real-time analytics report within Google Analytics was not showing users all of the data
Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.
Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
Google Analytics seems not to be functioning properly again.
Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain these UTM parameters, before they did not.
I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.