Nov 11
3
For a while now it’s been touted that 10% of searches are transactional in nature, while 80% are informational in nature and the remaining 10% navigational. What I don’t like about this is it’s very narrow in perspective. It fails to recognize that users who are looking for information may convert to transactional at some point, so what about this 80%? I actually see the potential for greater value of that 80% than I do of the other 20%, and here’s why: New opportunities Upsell or cross sell opportunities Life time value Let me explain how I think this 80% impacts these three points.
See the original post here:
The Other 80%