The Power of Persuasion: Storytelling & Personas in Content Marketing

I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree:  Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet).

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The Power of Persuasion: Storytelling & Personas in Content Marketing

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