The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’ , which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment

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The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

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