Sep 10
9
It is quite possible that the shift from the traditional media of marketing to the fast catching up online or internet marketing may cause some confusions, clutter and teething problems till you settle down with the new mode of thinking and way of interacting with the potential customers and deal with after sales queries and issues online. Before you start calculating the ROI from this online media of marketing and jump to conclusions analyze the current scenario of the marketing aura of your company. Why I am referring this as an aura is because the new way of marketing the products and services of the company not only affects your marketing and PR team decisions and mind set but this new thought process also gets passed on to the other teams like the sales, operations and even accounts and of course just cannot forget to mention the CEOs , VCs and the presidents of the companies especially if they are not so net savvy.
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The Shift From The Traditional Media Of Marketing To The Internet Media Of Marketing