Aug 23
9
If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we have more opportunities than ever to reach out and initiate new business connections — almost a daunting number of options from new social platforms such as Threads to traditional email and others — yet doing so in a meaningful way has become nearly a lost art.
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The Soul Of B2B: Tactics For Making Marketing Connections That Endure