Jul 10
16
The Subtle Science Of Bidding Part 2: Brand Keyword Management
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In my previous Analyze This column, I discussed various nuances of bid management that can have significant impact on the performance of your paid search campaigns. I had also mentioned that these subtleties have special implications for brand keyword management. In this post, I shall tell you about some special considerations that come up *** Read the full post by clicking on the headline above ***
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The Subtle Science Of Bidding Part 2: Brand Keyword Management