Nov 10
19
While taking a short flight from Auckland to Queenstown, NZ I was thinking about the role of content as a tool of persuasion. Let me know what you think: In every marketplace, when something new like technology comes along that requires a change in behavior, there’s a fairly predictable range of responses. Based on original research represented by Everett Rogers Technology Adoption Lifecycle that means: Innovators, Early Adopters, Early Majority, Late Majority and Laggards
See original here:
The Value of Storytelling & Persuasion in Content Marketing