In June, Google Analytics released a new version of AdWords reporting for all accounts.  The much-improved update makes it easier to analyze your AdWords campaigns by providing new reports, as well as new ways to dimension your reports .  Prior to the update, you had to run these reports from within AdWords or custom build your own reporting to include site performance metrics.  It simply wasn’t easy to get at the numbers. As many search marketers know, the keys to successful paid search optimization are sometimes deeper than simply looking at keywords and ads.  There may be other factors impacting your ROI, and those factors might not reveal themselves so easily.  The new AdWords reporting in Google Analytics definitely helps surface some of this data. Below, I’ll explain how to use one of the new reports in Google Analytics to reveal a potential opportunity for boosting your AdWords ROI.  We’ll be running Day Parts reporting , which will provide performance data by time of day for your AdWords account.  Then we’ll dimension that report to break it down by campaign.  Once you export this report to Excel and analyze the results, you might end up making several changes to your campaigns to improve their performance.  Let’s get started.

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Time is on Your Side, Using Day Parts Reporting in Google Analytics to Increase Your AdWords ROI

Tags: search analytics, SEO

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