Oct 10
27
As hard as some web content copywriters try, they always find their writing rejected or sent back for major revision, often multiple times, because the style and substance doesn’t blend well with the client’s existing site. For a copywriter, this is a frustrating (not to mention time-consuming) experience, and there’s a temptation to become unnecessarily resentful. I spoke with Tiana Smith and Andy Eliason , lead copywriters at SEO.com about their experiences with a variety of client sites, styles, and expectations and how they write website copy that won’t get rejected (or at least has a much lower chance of rejection)
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Tips For Writing Website Copy That The Client Can’t Possibly Reject