May 21
31
Despite that 96% of marketers engaging influencers for marketing deem their programs successful, there are still a very large number of B2B companies evaluating where influencer engagement fits in their marketing mix. After spending the last 8 plus years working on developing influencer marketing strategies, creating pilot projects, implementing campaigns and running ongoing influencer programs for brands that range from 3M to Dell to LinkedIn , here are some of the top benefits B2B companies of all sizes are realizing through their influencer marketing efforts.
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Top 5 Benefits of Influencer Marketing for B2B Brands