Oct 13
30

Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel’s brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel’s brand name.

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Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

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