Jun 13
13
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the..
Excerpt from:
Unstructured Data In Display: Cut Through The Fog To Provide Insight
Tags: advertising insights, channel: display, contextual targeting, crm retargeting, search & display, search ads, search ads: contextual, search ads: general, search retargeting, unstructured data
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Posted in SEO by admin