I’m a huge fan of treating Page Titles and Meta Descriptions as ad copy. Using language that speaks to a person’s motivation for shopping and buying will encourage the click through when your listing appears organically, as well as in a paid position. The problem Having a “testing” environment for organic ad copy has, until recently, been *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below

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Using PPC Ads To Fine Tune Your Organic Ad Copy

Tags: in the trenches

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