Sep 10
14
Posted by Suzzicks Ok, in the mobile world, it is important to understand that Google sometimes lies (Uhhh! Say it ain’t so!) Actually, all of the major search engines do it with mobile results – It is called ‘transcoding.’ In some cases, the search engines will want to rank a particular page in mobile results, but they know they shouldn’t because they can tell that it will be a bad mobile user experience. (Usually because the file size is too big, or the page has lots of mobile-unfriendly code like Flash or loads of JavaScript). When this happens, the search engine will show the full search engine listing for the mobile-unfriendly page (like normal), but when you click on it, they will automatically take you to a temporary url that represents a ‘transcoded’ version of the page you requested, (rather than delivering you to the actual page listed in the search results).
Read more:
What is Mobile Search Engine Transcoding?