Oct 12
15
Posted by Mike Pantoliano On October 1st, Google announced Google Tag Manager , a free tool for managing marketing and tracking tags on your site. I've sensed a lot of confusion around its launch, so I'd like to discuss what tag management is and why it's so powerful. There are a number of companies that have been providing tag management software as a paid service for years (I'm sure they're wild about Google making it free).