Jan 23
6
We’ve all heard about search engine optimization (SEO) , but what about search engine de-optimization? In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. If you’ve ever ranked the “wrong” page for a keyword, this article is for you
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What to do when the wrong page ranks for a keyword