Dec 19
11
Pablo Picasso famously said: “Good artists borrow; great artists steal.” Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot. Which proves the point: For memorable content, steal what you can and make it your own. Your content is competing for your buyers’ attention.
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What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance