May 12
8
Posted by randfish Yesterday, I filmed some quick thoughts on Google's Penguin update . You can find the full video on our Google+ page: In it, I cover a few unique items about Penguin: It's (weirdly) not focused on improving search quality It appears to affect some of the worst spam (but not all) and some very light forms of spam/manipulation (oddly) Not tied to on-page or on-site necessarily, though outlinks may be looked at and several other updates occurred at similar times (making it tough to reverse engineer what might have caused a penalty) Appears to affect a disproportionate number of web service industry sites (though that could be correlation, not causation) Not yet clear if this a rolling update (though there are signs it may be) Left a lot of very strange, “empty” types of results in many of the spammiest verticals/SERPs I wanted to crosspost about it here so those asking for my opinions about Penguin could check it out.
See the article here:
Whiteboard+ on Google’s Penguin Update