Nov 16
23
It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that: 75% of posts received zero domain links 50% of posts received 8 shares or less 75% of posts received 39 shares or less In other words, that beautiful content we spent so much time crafting? Half of it didn’t attract enough people to fill a baseball roster.
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Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen