Posted by Dr-Pete On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”: These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here’s another one, converting yesterday’s MozCast temperature (“108 degrees in celsius”): At first glance, this is a startling development, but it shouldn’t be entirely surprising.

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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

Tags: SEO

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