Spotlight on Search Interview with Matt Evans of Monster.com There simply is no substitute for well rounded experience over a period of time to give a search marketer perspective and the skills to handle a variety of problems.

Spotlight on Search Interview with Matt Evans of Monster.com There simply is no substitute for well rounded experience over a period of time to give a search marketer perspective and the skills to handle a variety of problems. Add to that “sink or swim” SEO training and you have a guy like Matt Evans, SEO Manager at Monster.com.

Brad Smith Best Buy Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely. The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of:  Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person , founder of Social Media Breakfast.

Brad Smith Best Buy Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely.

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th.  OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th.  OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types. Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals: Alex Bennert – Chief Search Strategist at The Wall Street Journal Brian Kleisner – Search Engine Marketing Manager for FindLaw Bill Leake – CEO of Apogee Results The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.  Following is a summary of each presenter’s top points: Alex Bennert – Chief Search Strategist at The Wall Street Journal Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools .  The information provided in webmaster tools has grown significantly since they have implemented it. Her favorite addition is the “breaking data” feature, which tells you all of your top keywords driving traffic to the site.  You can use this to see terms that gain a high volume of impressions but a low volume of clicks.  From this, you’ll know that the page can be optimized better to potentially get more clicks.

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals: Alex Bennert – Chief Search Strategist at The Wall Street Journal Brian Kleisner – Search Engine Marketing Manager for FindLaw Bill Leake – CEO of Apogee Results The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.  Following is a summary of each presenter’s top points: Alex Bennert – Chief Search Strategist at The Wall Street Journal Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools .  The information provided in webmaster tools has grown significantly since they have implemented it. Her favorite addition is the “breaking data” feature, which tells you all of your top keywords driving traffic to the site.  You can use this to see terms that gain a high volume of impressions but a low volume of clicks.  From this, you’ll know that the page can be optimized better to potentially get more clicks

Spotlight on Search Interview with Scott Skurnick of Edmunds.com For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking circuit and has a tremendous amount of experience and expertise to share.

Spotlight on Search Interview with Scott Skurnick of Edmunds.com For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways.