Great news today coming out of the BlueGlass and Raven Internet Marketing Tools camp ~ Raven Tools will be a premier sponsor of the BlueGlass LA conference on July 19th and 20th in West LA. Raven Tools has been a long term supporter of SEJ and our conference series, as they have sponsored the Search & Social Summits and also power SEJ Tools, our cobranded SEO & social media tool suite.

Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that’s probably a metric you’re aggressively tracking

If you felt a rumble yesterday amongst the search marketing ranks, it was probably caused by the news that four well-known marketing companies announced a merger into one new agency known as BlueGlass Interactive. The companies coming together are 10e20, Search & Social, Brent Csutoras Inc., and SecondStep Search

Posted by Dr. Pete This post is the culmination of two of my lifelong dreams: (1) To spend an entire day on YouTube and call it “work”, and (2) To Photoshop Matt Cutts’ face on cartoon food. Early in 2009, Matt Cutts, Google’s most visible anti-spam engineer, began releasing a series of short Webmaster Help videos

Twitter’s having its first ever visit by a head of state today, Russian president Dmitry Medvedev.

An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank ( Quality Score * Max CPC Bid) of the other advertisers. If you are new to search marketing , you might not know that only in the last few years did Google even give advertisers the ability to see their Quality Score for the keywords in their account.

As Microsoft launched its Bing Entertainment search hub, it’s no surprise that reports are surfacing about Google planning to roll out its own music service, tied-in with its search engine. Citing “people familiar with the Internet giant’s discussions with the music industry,” a Wall Street Journal report started the rumor a couple of days before the Bing Entertainment launch and has since been largely picked up worldwide

In the field of conversion optimization, there’s an understandable focus on landing pages.

You see it often, especially in the forum or blog type of search results. Google shows the post count and author counts near in or above the search result snippet. Here is a picture to illustrate what I am talking..

Back in May we ran a poll asking if your Google referrals were down and 43% said they were. There was some speculation if the poll was valid, because of although there was a new Google design launched in early…