Archive for June, 2010

Yahoo Publishes Online Style Guide As Printed Book, Gives SEO Advice

2010/06/30

On July 6th, you’ll be able to purchase a printed book written by Yahoo called The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Putting aside for a moment the irony of providing an online style guide as a printed book, what’s this style guide all about

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Weekly Search & Social News: 06/29/2010

2010/06/30

Well I am a day late, but we at least made it to another edition of ‘ 7 Days of Search and Social ‘ – there was some interesting readin’ last week from the rise of Facebook the ‘search engine’ to a distinct lean towards the business side of things. Speaking of which, a huge congrats goes out to the SEJ/Search and Social gang whom made news with their merger winth 10e20. Let’s not waste any more time and jump right in.

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PPC Tips for the Small Business Owner

2010/06/30

It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated keyword costs. Working in an agency, I see this first hand every day. But I also see areas where small business owners and franchise stores can compete if they become smarter with their strategies

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Getting Your Blog In Google Blog Search

2010/06/30

A Google Webmaster Help thread has advice from Googler, JohnMu, on how to help get your blog included in the Google Blog Search index. John said to basically manually ping Google with their pinging service.

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Google’s Matt Cutts Says Again, Don’t Use Nofollow For Internal Links

2010/06/30

Google’s Matt Cutts posted a video yesterday on the topic of PageRank sculpting using the nofollow attribute and/or using the nofollow attribute on internal links. Here it is: In short, Matt says do not use it for internal links -…

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GoogleBot Acting Weird

2010/06/30

Around June 15th, GoogleBot reportedly slowed crawling of web pages and documents. Then ten days later, GoogleBot started crawling again

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Trouble Linkbuilding? Write the Copy

2010/06/30

Finding new ways to attract inbound links is one of the hardest parts of SEO. Finding quality sites offering links with quality anchor text is a tedious process many in the industry shy away from

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3 Essential Small Business Search Marketing Trends

2010/06/30

“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing.  As a $16 billion industry , Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for products and services to buy.

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Former Facebook CTO Says ‘Google Me’ Social Platform Is For Real

2010/06/30

The rumor launched by Kevin Rose about Google working on a social platform to be called Google Me is taking on a new twist as former Facebook CTO, Adam D’Angelo , steps into the dance by saying that it’s “a real project.” Click to read the rest of this post…

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Former Facebook CTO Says ‘Google Me’ Social Platform Is For Real

2010/06/30

The rumor launched by Kevin Rose about Google working on a social platform to be called Google Me is taking on a new twist as former Facebook CTO, Adam D’Angelo , steps into the dance by saying that it’s “a real project.” Click to read the rest of this post…

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