The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had a negative image and the likes of the “Mad Men” series are certainly surfing that tide to… sell.

Posted by Danny Dover Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. Today we are launching our SEO toolbar for Google’s Chrome browser.

Wolfram|Alpha, the fact engine has released a neat new feature today.

As we (and others) hinted a couple weeks ago, Ask.com is re-launching as a cross between a traditional search engine and the question-and-answer service that it was back in the site’s heyday. The new Ask.com homepage represents a pretty dramatic change. Search is still front and center, but in order to focus on the Q&A aspect, *** Read the full post by clicking on the headline above ***

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobilizes Place Pages for Android Devices Today Google announced upgraded Maps for Android, with the addition of a new mobile version of Places (not to be confused with the Android app Places Directory)

Today Google announced upgraded Maps for Android, with the addition of a new mobile version of Places (not to be confused with the Android app Places Directory). It enables users to browse categories of businesses nearby (bars, ATMs, gas, etc). It also allows users to create custom categories (e.g., “free wifi”)

Not so long ago, there were only a few companies out there that bothered to customize their websites for foreign markets. Those who chose to do so made minimal effort—they simply translated their English copy into the local language and started doing business. Their incentives to create more sophisticated, tailored offerings was minimal; *** Read the full post by clicking on the headline above ***

As Google continues to expand its Local product set and its importance to businesses it must also work towards making its system more transparent.

NBC Universal (NBCU), the media and entertainment company , has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives. Click to read the rest of this post..