Reports have it that Google has invested between $100 million and $200 million in social gaming platform Zynga. Beyond the actual size of the spend, the real question is whether this move will finally give the Mountain View-based giant the leverage it desperately needs to launch its own full-blown social platform, i.e

Here’s a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week , which is being held at The Moscone Center in San Francisco from August 16 to 20, 2010.

The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho: Google Chief Executive Eric Schmidt championed “interactive *** Read the full post by clicking on the headline above ***

The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho: Google Chief Executive Eric Schmidt championed “interactive *** Read the full post by clicking on the headline above ***

Posted by Sam Crocker Good morning Mozzers! Today we’re going to walk you through some rather basic but far-too-oft overlooked conversion factors specifically for international SEO. Anyone who has had the pleasure of using ecommerce sites in multiple countries may have noticed that as a general rule the sites look pretty similar if not identical. Today we are going to walk you through some of the pros and cons of this approach and how you might actually benefit from mixing things up for different audiences in different countries.

Posted by Sam Crocker Good morning Mozzers! Today we’re going to walk you through some rather basic but far-too-oft overlooked conversion factors specifically for international SEO.

If you visit Google or Yahoo today, you will see a special logo for the 2010 FIFA World Cup Finals. Today at 2:30pm (ET) on ABC in the United States the Netherlands play Spain. Most feel Spain will win, but..

If you visit Google or Yahoo today, you will see a special logo for the 2010 FIFA World Cup Finals. Today at 2:30pm (ET) on ABC in the United States the Netherlands play Spain. Most feel Spain will win, but..

On virtually every Google home page you can find the Doodle they created to recognize the Span vs.

Based on unnamed “sources,” yesterday TechCrunch reported that Google had “secretly” invested more than $100 million in social gaming platform Zynga and is launching “Google Games,” built partly on Zynga. Let’s establish all the usual qualifiers; this is an unconfirmed story and so on. And there are plenty of times when these TechCrunch-surfaced rumors turn out *** Read the full post by clicking on the headline above ***