Archive for July, 2010

Algorithms: The Cure for Copywriter’s Block

2010/07/28

Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence.

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What Do Caffeine And Mayday Mean For B2B Marketers?

2010/07/28

Most of you have heard about Google Caffeine which launched last month and the algorithm update made in May, nicknamed Mayday. For many B2B sites the algorithm change resulted in a loss of rankings and traffic. Now that several weeks have passed, marketers are wondering how these changes affect their website and what changes (if any) they should make

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Old Spice Commercial Increases Sales 107 Percent

2010/07/28

If you haven’t seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, “Should your man smell like an Old Spice man?” As of today, the video has 11,740,466 views — making it the most viewed video on YouTube during the past month.

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comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men

2010/07/28

According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women’s online usage entitled, Women on the Web: How Women are Shaping the Internet . Click to read the rest of this post..

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4 Steps to Social SEO Success

2010/07/28

The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take.

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Google Drops Report Offensive Images From New Image Search

2010/07/28

A week or so ago, Google launched the Google Image Search redesign.

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Sliced Images? Can You Optimize Them For Image Search?

2010/07/28

Sometimes web designers break up a single image into slices of images. They do this for many reasons, but the question is – can you optimize that image for image search

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How to Re-Purpose Your Content to Optimize it for Traveling Season

2010/07/28

I feel lucky enough to work from home for about 3 years now and to be able to travel wherever I want with my family. This is what I have actually been doing for the past month – traveling (and struggling with somewhat screwed schedule).

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Official: Google Changes AdWords Color to Pale Purple

2010/07/28

The RKG Blog got official word from Google, which I confirmed, that the pink ads we have been seeing for months now are now official. I personally have been seeing them since last night, and everyone will ultimately see them..

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Google Checkout Fraud (Mostly Auto): Just Be Careful

2010/07/28

Online scams is nothing new, we have all seen those emails from people offering us money or selling us stuff or buying stuff from us. In fact, I personally was contacted by someone who sent a fraudulent check to buy…

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