I noticed this morning that Google News has added a toggle for the right side column on the home page. If you haven’t been following, Google News launched a major redesign in late-June of this year. Many of the dedicated Google News users complained and Google added options to set a desired column *** Read the full post by clicking on the headline above ***

So not only can owners reply to reviews left on Google Maps, Google has just updated their map review guidelines.

The Google Maps Blog announced they have updated the maps review policy on how to write reviews and what reviews Google has the right to remove.

As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW BLACK .  Now, not only did the article have an extremely catchy and trend-a-rific title, but Alan really hit the nail on head by explaining (and I paraphrase and twist) that in the early days of SEO it was all rankings, click-through’s, and bounce rates. But, as SEO’s continue down the path of perfection the industry benchmark is becoming Conversion Optimization and everything else gets to stand on the 2nd place platform

Duplicate content is not a fun topic for many SEOs and Webmasters. When it comes to dealing with large dynamic sites and dealing with how they paginate content, it makes things a bit more complicated. Pagniation of articles and even..

Mobile in recent years has been a sort of side panel at search marketing conferences but here in mid 2010 I feel for the first time it has been truly welcomed as a full fledged participant. I just completed a short week of bi-coastal search conferences, Affiliate Summit East in New York City & SES in San Francisco, speaking on mobile search as the interest from the audience was well beyond that of any mobile sessions I have been at previously.

These on-page search engine optimization tips will assist you in setting up your pages with the appropriate title and meta tags, headers, text elements and alt attributes.

Dave Roth works as Director of Search Marketing at Yahoo.

Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it’s important to be able to show the return on investment (ROI) of the digital budget.

Bing’s search engine market share has risen 51% in the U.S.