The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they set on a major client had been used up before 10AM, and that he was going to move more money over.  It was a heads-up notification as much as a bounce-back on whether it would be okay given that I’m responsible for the overall client effort.

Twitter is rolling out a couple new features this week that expands its ability to show and help you develop your social network. The new features — “Followed by” and “You both follow” — are on their way to 100% availability, a Twitter spokesperson tells us.

Today is the huge day for BlueGlass as we are officially launching our private beta of SecondStep , a multi-feature productivity and search marketing platform.

Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn.

I mentioned 10 days ago that one of the reasons why senior executives attend their industry’s most important events is to ” see new products .” Well, Yield Software will be exhibiting a new product at SES San Francisco that you might want to see.

One of the trends that I continue to see in the Facebook marketing world are all of the promotions companies are running to get new fans.

The Converseon blog posted a picture of a Google search results set for [car rental nyc] that most people cannot replicate. The result set showed the maps box above the AdWords results, but also only showed Google Place pages in…

Despite what the title may first imply (and many of those who know me think), It does make me laugh a bit when I see someone paying for PPC for phrases that they could easily do well in organic search results for – with just a bit of SEO work.  And it makes me cry when the site owner is someone I know and that I have given free SEO advice to! I do not believe that Pay Per Click advertising is directly opposed to using Search Engine Optimization. So why do site owners pay out for PPC advertising month after month when they could spend a portion of that amount for professional SEO and probably be able to maintain the good organic results themselves at no or very little ongoing cost? 1.

Are you responsible for building site traffic? Growing sales? Boosting ROI?

A common question that comes up when you do a major site revamp or when you take over an old site is what do you do with the old URLs?