As an Ad Words advertiser, you have the option to create ads that can be delivered on mobile devices. You can even target these ads to certain devices and select mobile carriers if you choose. Earlier this year Google launched a click to call ad format in Beta that can be location targeted to mobile phones.
Those of us that undertake the daily task of writing for our blog, articles for our clients or newsworthy press releases can sometimes lose the will to live when ideas are sparse.
What do flashing blue lights, yellow tape, and the streets of New York have in common with your PPC campaign? Much like Jack McCoy in a suspenseful episode of Law & Order, B2B marketers need to thoroughly examine the evidence before accusing their keywords. Understanding the value Before determining the fate of a keyword – either by *** Read the full post by clicking on the headline above ***
Photo credit hayzlett.com Jeffrey Hayzlett is the former CMO at Kodak and author of “ The Mirror Test : Is Your Business Really Breathing?”. You might have seen him on Celebrity Apprentice with Donald Trump or speaking at a variety of industry conferences.
Yahoo is focusing on content indeed but it also remains committed to search, Senior VP of Search Shashi Seth told us during a conversation at the company’s premises in Sunnyvale. Click to read the rest of this post…
Facebook is set to launch its own version of Foursquare-like check-ins in the coming weeks, CNET reported, citing sources familiar with the matter. Click to read the rest of this post…
Google said it is transitioning out of its ‘old’ keyword tools – Keyword Tool and Search-based Keyword Tool – at the end of August to offer only the Updated Keyword Tool version that combines the features of both. Click to read the rest of this post…
Google’s recent announcement that search spend growth rates are slowing represents that search marketing as we all know (and love) it is changing. Advertisers still use search engines to market much the same way they did five years ago. But as consumer behavior expands to include searching through apps or communities or via *** Read the full post by clicking on the headline above ***
Content marketing, in the words of Chris Brogan, can really “shake the tree.” Thriving at the intersection of SEO and social media, content marketing has become central to digital marketing strategy.
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