One of world’s the oldest maps, the Lenox Globe , has the Latin phrase “HC SVNT DRACONES” near the east coast of Asia.

Image credit: Why Choose When You Can Have Both ?

I know, I know, it’s all been said and done, but I went the extra mile and am giving you not just 10 mistakes but 11 mistakes!  Mistakes that people are making every single day, over and over again.  It’s worth repeating until we stop the madness . Here we go… Mistake Number One: Not optimizing your site Solution: Optimize your site! J I know it’s pretty basic but it’s amazing how many people say “Why am I not ranked on top of the engines” and when you start asking questions you find out they never optimized their site or worked on link building.  People seem to resent having to pay for SEO (don’t get me wrong, if you have skills and time you can most definitely do it yourself – but you can’t fool yourself – you have to really have the knowledge and skills and make the time).   But you have to remember, building a site and not promoting it (through SEO, social media, PPC and all the various methods out there) is the same as opening a store on a street no one ever walks or drives down and then keeping the lights off, not having a sign and putting paper over the windows.  No one knows it’s there. Mistake Number Two: Not doing proper keyword research and ignoring longtail opportunities.

When doing a form on unnatural link building, you try to make it look more natural.

If you login to Google Webmaster Tools and go to the “Keywords” under “Your site on the web,” Google will show you the “most common keywords Google found when crawling your site.” In fact, Google said, these keywords “should reflect…

A WebmasterWorld thread has an interesting but maybe/likely completely false theory on how Google AdWords may work. Now, if I understand the thread correct (note: very little sleep last night), this person is proposing that Google may be sending better…

What kinds of people make the best link builders? Well, that’s as hard to define as what kinds of people make the best leaders or parents or circus clowns. Because really, that answer is going to depend entirely on who you talk to and what kind of link building you want done

Brian Smith reports that Bing Shopping is now free for merchants to submit their product feeds and obtain traffic from Bing. I tried to find information from Bing on this, but I guess it is not published yet.

We see stats on image search usage, comparing Google to Yahoo to Bing to even sites like Facebook or Flickr.

Google: The search party is over by Fortune Magazine wrote a large piece on Google and their business. In part, they wrote: It looks a lot like the midday break at some elite college campus