Getting people to join, subscribe or follow is only one step in the process of building the powerful community around your brand or product. Another hard, yet crucial step is engaging your community members, getting them to return to your site and participate

A WebmasterWorld thread points out that Google Korea is showing “Related Searches” and “Hot Topics” on the right side of the page.

Brought about by the recent ruckus in my place of work, I  spent most of my time during the the past couple of weeks dipping my fingers on the sea of what’s new and what’s to come to find inspiration and possibly opportunities moving forward.

Posted by randfish In the last year, there’s been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors’ backlinks (like our Link Intersect , LAA or Open Site Explorer tools) and consulting/direct purchase.

While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow?

If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns as being in a continuous testing environment. Frankly, if you just load up some keywords and put down your credit card there’s a good chance you might just waste your money. Successful paid *** Read the full post by clicking on the headline above ***

Posted by bhendrickson LDA is remarkably well correlated to SERPs, but by substantially less than I thought or claimed. Expected correlation (as measured by expected spearman’s correlation coefficient over our dataset) is 0.17 instead of 0.32

During today’s launch of the IE9 browser beta today, the Bing search team previewed some of the new features that will be available in the browser via HTML5 — calling it a “more beautiful search experience.” In a blog post today, Bing discussed things like an animated home page that shows full motion images, smoother transitions *** Read the full post by clicking on the headline above ***

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Gawker reported yesterday that Google dismissed engineer David Barksdale for breeching their internal privacy policies. Barksdale was a Site Reliability Engineer and with that position comes access to some of the company’s most sensitive data. Google SREs have to the ability to log into Gmail and Gtalk accounts in order to determine the source of any problems the servers or users might be encountering, Though it is unclear how many accounts Barksdale may have accessed, it is known for sure that he harassed at least four minors through his position