Yesterday, Neal Mohan, Google’s vice president of product management, and Barry Salzman, Google’s managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York. And they used the event to give a sneak peak at some new video ad formats that they called “smart and sexy.” Click to read the rest of this post…

Backlink research and link building are the two most tedious (yet unavoidable) tasks in website promotion process. Link Research Tools is one the most powerful link research assistants you should definitely try. The toolkit has advanced methodology, varied data sources, customized settings and quite a few unique tools inside – everything you may need in your link building efforts

September 30th, tomorrow, is The Flintstones 50th birthday or anniversary. Google has a special worldwide logo for The Flintstones for the special birthday. The logo is already live on Google New Zealand, since it is already September 30th there

Google has announced the release of a new SEO starter guide. You can download the expanded PDF version over here

Does your business standout to local consumers through local business listings?  Is your business dependent upon the local geography for your revenue?  If you’re not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool. Considering that local business listings show up on the first page of search results, in mobile searches and in mobile applications this is a free local marketing tool you don’t want to ignore. The only way local listings show up in these various search results is if you have managed your listings by entering marketing information.  If you’re wondering how to enter your marketing information it begins by claiming your listing

A blogger wrote a short complaint in the Google Webmaster Help forums. He asked why if he writes a negative post on one of the Google founders does it not rank well in the Google search results. We all know…

The Seattle Times Newspaper published an interview with Microsoft’s CEO, Steve Ballmer. The interview covered many topics but I wanted to highlight the search specific topics

I am wondering if Google should stop trying to show enhanced snippets without the aid of enhancing those snippets via microformats and RDFa markups. I often see complaints, since Google began showing dates in snippets and other data in snippets…

There are several reports from users that Google has removed the page 2 and so on from the bottom of the Google search results. That is right, Google, for some users, has removed the option to go to a second…

This post is one of a series of liveblogs from the 2010 MIMA Summit. Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear