Archive for October, 2010

Report: Google No. 1 & No. 2 Search Engine on iPhone

2010/10/19

Google is the source of nearly 97 percent of all iPhone search traffic, a combination searches via the Safari toolbar and the Google home page, plus Google’s app, according to a new report from advertising network Chitika Research. Chitika concluded that “if you consider the Google App and Safari to be different sources, Google controls the top two iPhone search engines.” Click to read the rest of this post..

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Weekly Search & Social News: 10/19/2010

2010/10/19

Hello to you my weary wandering web warrior it’s time for another edition of ‘ 7 Days of Search and Social ‘. Last week awas actually a particularily busy one out there and as such, many posts that didn’t make the list. It has been a while since I actually fely bad for having to chop some stuff.

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Understanding the User Mind Model

2010/10/19

User mind models matter when it comes to keyword research. They matter when you write the copy for Meta Descriptions, PPC Ads, on-site content, link names, and link placement.  They matter when you’re creating that next viral social media piece, and when you’re establishing that Twitter usage policy.  They matter in every aspect of the online experience, so they should matter to you.

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Google Finally Brings Back "Report Offensive Image" Link

2010/10/19

After the launch of the new Google Image search, Google left out one quick feature, the ability to report offensive images found in Google Image search. I am glad to say, the feature has now returned. Here are pictures of..

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How Google Is Screwing Its Own Advertisers with Comparison Ads

2010/10/19

In October of 2009, Google launched their new Comparison Ads product specifically for mortgage advertisers, which allowed them to compare their mortgage products side by side with various lenders. Sold to advertisers on a cost-per-lead basis, Comparison Ads were Google’s long anticipated foray into the lead generation business.   After clicking to receive a quote from a lender, Google forwards the lead, then bills the advertiser for it.  The advertiser, however, never receives any personally identifiable information from the lead prospect (e.g., address or telephone number).  Instead, Google provides a “bridging number” that connects the advertiser right to the customer. Starting in limited markets for a select few advertisers, Google has been steadily building out Comparison Ads, with the recent launch of an additional Comparison Ads product aimed at the credit card market.

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Google Affirms Commitment To China As It Ends Relationship With Local Ad Resellers

2010/10/19

At a technology conference in Bejing Google representatives restated that the company has a long-term commitment to the Chinese market and would continue to operate there. According to an AFPs report, Google vice president John Liu said China was a “very important market for Google.” Google has displayed tremendous ambivalence about China over the past year, *** Read the full post by clicking on the headline above ***

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Google Sitemaps URLs Can’t Handle Diacritical Marks

2010/10/19

A webmaster posted a new bug, at least to me, with Google Webmaster Tools at the Google Webmaster Help forums. The bug reported is that when you use diacritical mark (see here), such as words in the URL as naïve,..

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Umlauts, Accents, and Google

2010/10/19

When optimizing sites in languages that contain characters not found in the English language, it is important to know that Google will return different results depending on whether the characters (called diacritical marks or diacritics) were used.

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The Five Elements Of Social Media Alchemy

2010/10/19

Before the opus of social content (linkbait), an Internet marketer must convince a client of the validity of social media-driven linkbait campaigns and their ability to aid SEO efforts. An effective persuasion tactic is to show them samples of competitors’ successful social media marketing campaigns and results from the social content promotion.  A successful promotion *** Read the full post by clicking on the headline above ***

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Search Advertiser Pulls adCenter Campaign Until CPC Prices Stabilize

2010/10/19

Many advertisers expected the CPC (cost per click) prices to go up after the Yahoo / Microsoft adCenter transition was complete. One advertiser said in a WebmasterWorld thread he CPC prices “soared” by 40%.

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